Promoting Livestream Shopping Events: The Insider’s Guide to Boosting Sales

promotion ideas for live shopping events

What’s the point of putting on an event if you don’t promote it? You’ll probably not get any visitors if you don’t advertise. That’s right!

It’s getting crowded out there, especially with all the virtual events popping up. So, you’re not alone in racing for people’s attention – they call it the “attention economy” for a reason.

Event marketing makes or breaks your success. First, you need to come up with something incredible to get people to register. And finally, land at your event!

So, how will you bring your target audience to your event? 

Check out these tips, and you are good to go. I’ve cooked up 13 ideas to help you promote your event like a pro. Make your event stand out for potential attendees. 

Put your event on the map like a pro

You won’t get people to show up to your event if you don’t tell them. So you’ve got to use smart marketing strategies. Get creative to pique audience interest and drive registrations and sales. 

66% of customers want companies to understand their requirements. 

You’ll have a hard time getting your audience to attend your event. This happens if you don’t know what their goals, needs, and motivations are. 

Do ample research on the kind of guests you want. 

I’m sure if you keep reading, you’ll know all the tactics!


1. Allow early registration

Early bird registration is a great way to promote your event. Your audience will be motivated to register early.

In addition, you’ll get a better idea of whether people are interested in your event. How do they feel about it? How is your marketing plan working out?

Early registration is a good indication of your audience’s interest and your marketing tactics. 

This also encourages people to buy tickets sooner rather than later.


2. Design a creative landing page

Your landing page is the primary way to tell people about your event. It describes everything about the event, including the date, time, goals, topics, etc.

It’s also a good idea to post the agenda ahead of time, so people know what content to expect. This page is also an excellent place to share your upcoming speakers or influencers.

Let me tell you a great idea to make it more attractive. 

Create an FAQ page that answers repeating questions. And include photos from your last event. Also, add testimonials to your landing page.

Make sure you link it to your social media pages. Don’t forget to put a call to action for people to purchase tickets.


3. Develop content marketing strategies

Before buying something, you do your homework, right? You’re not alone- 53% of buyers do it.

It would be best to prepare your content marketing channels for the event. You can win over your audience by showing them what they can expect at your event. Make your story enjoyable with compelling content. Want to know more ways to get more registrations and attendees? Consider these options to lighten the load when creating high-quality content:

  • Create valuable content with creators and brands.
  • Use your organization’s content creators and subject matter experts.
  • Gather feedback and tales from past event attendees.
  • Make use of previous event content.

Promote your event on whatever channels you use to share content marketing assets. For example, use CTAs in your YouTube videos or blog posts about the event. You can make a podcast about it or post it on social media. All the tactics will help you bring more registration.


4. Engage your audience with email marketing

Email is the most cost-effective way to reach your audience. Different segments of your audience should get emails about your event.

Everyone who knows your company will know about it. You can also offer your email subscribers discounts to entice current fans.

But here’s the caveat. 

You’ve got to make your emails stand out from the crowd. 

Be careful not to send out one-size-fits-all emails.

You’re better off taking a more individualized approach. 80% of consumers want a personalized experience if they’re going to buy something.

Your success will be maximized if you:

  • Identify people with similar characteristics in your database.
  • Make sure you’re sending emails that are relevant to recipients
  • Use email engagement metrics to customize calls-to-action
  • Include popular topics or past attendance
  • Make subject lines that are relevant
  • Try A/B-testing subject lines and CTAs, then optimize it.

I know that sounds too much. 

But you got to believe that it’s an effective strategy for email marketing.

To give your promotions an extra boost, get your colleagues involved. Team members can send personalized emails to prospects, clients, and partners. Provide your team with the website link so they can add it to their emails.


Also check Live Commerce: An In-Depth Guide for E-Commerce Business Owners and Marketers


5. Create an eye-catching event website

In 2023, an event website will be a “must have” rather than a “good to have.” You can use it 24/7, and it acts as your main marketing landing page. Additionally, you can add a “Buy Now” button so your guests can buy tickets on demand!

You can use your website as a home base for all the important information about your event. Start with the most important stuff, then move on to the rest.

Don’t forget first impressions matter. 

According to statistics, you only have a fraction of a second to keep visitors on your website. Your event website should be a source of information. 

Check out these suggestions to make your event website awesome:

  • Make sure you focus on the design.
  • Don’t forget to make your calls to action clear.
  • You should include sharing features.
  • Make your site search engine friendly.


6. Show behind-the-scenes content prior event

One of my favorite ways to promote an event is by watching behind-the-scenes videos. Instagram stories that show how a company prepares for events are my favorites. 

There is no doubt about it – social media is one of the most helpful tools to advertise your activities. 

Before your event, post your BTS on social media. Don’t forget to let everyone know who’s coming and what’s going on. This will get your followers interested in the event and maybe even get them to buy tickets.


7. Get social with the event hashtag

What other ways can you get followers on social media? 

Stay up to date on event news and conversations with an event hashtag. To hype up your event, include your hashtag in your promotional content online.

You can also share user-generated content (UGC) with your community using a hashtag. As a result, community relationships get stronger. User-generated content and word-of-mouth marketing can also increase ticket sales and registrations.

Be sure to include your hashtag in your posts before, during, and after the event. 

Use a single, well-known, and easy-to-remember hashtag. This makes it easy for your event’s community to keep in touch. 

Remember to check if the hashtag you want isn’t already taken.


8. Retargeting advertisements on social media

It’s no secret that people spend a lot of time on social media. Retargeting is a great way to get those customers again in the future. It’s okay if you think an event is a great idea, but they might not buy a ticket right away. 

Through social media retargeting, you can keep them thinking about you.

Since keeping your brand in consumers’ minds is what you want. 


9. Engage keynote speakers, sponsors, and influencers

You can market the event with the help of sponsors. In this manner, your event gets promoted to other companies’ audiences since collaboration is another best way to promote your event. 

You can also collaborate with any keynote speakers or influencers. Reaching their audiences is a great way to spread the word about your event. You need to make sure people outside of your target demographic know about your work.

Taking over an influencer’s social media gives you access to their entire following.


Read also: Livestream Shopping Event: 10 Tips for Adding Fun and Engagement


10. Hold a social media competition

You can do a social media contest or giveaway. You should try a contest with tickets for the winner if you haven’t done it before. 

I bet they’ll like or comment on your posts and tag some friends. 

You’ll get exposure either way with social media contests.


11. Make registrants event ambassadors

There are a lot of loyal community members who are looking forward to your event. Don’t you think you should enlist their help?

Your audience can help spread the word about your event by creating a referral program.

Get your brand ambassadors to help you create shareable event marketing material. Providing them with referral cards will allow you to track how many new registrations they bring.

You can thank your top advocates in a bunch of ways, like:

  • Take good care of them.
  • Give them gear for special events.
  • Reduced registration fees and/or ticket upgrades.


12. Pre-plan presents for viewers

Events aren’t just things you agree to do. Your target audience wants an experience they’ll remember. A tangible gift or experience encourages reciprocity between attendees and the event. 

People sign up faster with this technique. Make sure the things you offer your audience are relevant and valuable to them. You can promote events creatively by:

  • Create a co-branded and memorable gift for sponsors.
  • Your message can be delivered by mail or remotely.
  • At-event giveaways will get registrants excited.
  • Give people virtual experiences like yoga, mixology, and culinary workshops.
  • You can give this event to anyone you think might find it useful.


13. Hire an event marketing firm

The time and hassle of planning an event can be saved by hiring a marketing agency. If you can afford it, hire a specialist to handle your event promotion.

Are you interested in trying this? 

Look for a company that specializes in event marketing. Then you can concentrate on event preparation and administration while they sell your show!


Conclusion: Livestream Shopping Event Promotion Ideas

This article gives you tips on how to market and register for livestream shopping events. Get early registration to gauge audience interest. Use an attractive landing page. By using content marketing, you can show off what event attendees can expect. 

There’s a lot in the article about understanding the target audience and their goals. Let me know if you find the tips helpful! Plus, you can integrate Arvia livestream shopping to rock your events! 

Click here to learn all about Arvia’s Livestream Shopping Solutions!


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