Considering a live shopping campaign? Would you like to know how to make it successful and engaging? Then look no further! I’ve put together proven tips for successful live shopping campaigns.
It’s all here, from choosing the right platform to interacting with your audience. These tips help you get the most out of your live shopping events. And most importantly, with analysts predicting that live shopping will account for 20% of eCommerce sales by 2026 (Influencer Marketing Hub), now’s the time to take advantage.
Here’s how to create successful live shopping campaigns if you’re ready to step up your e-commerce game!
Tip #1 for a Successful Live Shopping Campaign: Identify your goals
Start by figuring out what you want out of your livestream shopping campaigns. Why are these campaigns valuable to you? It can help you figure out what to say and how often to broadcast.
It’s easier to stay focused if you have smart objectives for your livestream shopping event. Meanwhile, ensure your campaign objectives aligns with your business goals.
For example, livestream shopping could have the following objectives:
1. Increase sales
Live shopping events usually aim to increase sales of the products they’re presenting. A specific sales goal can help you measure your event’s success. Then, you can make adjustments as needed.
2. Engage with customers
It’s a great way to connect with consumers more personally. Build relationships with your audience and create a sense of community at your event.
3. Increase brand awareness
Livestream shopping events can also raise brand awareness. Using your events to showcase your brand’s personality is a great idea.
4. Collect customer feedback
You get real-time feedback from your customers. Customer feedback can help you develop better products and improve the customer experience.
5. Test new products
Live stream shopping events are also a great way to test new products. Knowing which products work and which don’t can help you decide what to invest in. In addition, you can quickly gauge customers’ interest before releasing them.
Tip #2 for a Successful Live Shopping Campaign: Determine your audience
Next, you need to figure out who your target audience is. Who are you trying to reach with these events? Using this info will help you tailor your content and messaging.
Here’s how to determine your audience:
1. Identify your target market
Start by thinking about your typical customer.
- Who are they?
- How old are they?
- What are their interests?
You’ll know who will buy your stuff if you know your customers.
2. Analyze your customer data
Look at your past sales and marketing data to determine who your customers are. It can include your email list data, social media followers, and website statistics.
3. Research your competitors
Compare your audience to your competitors to see if there’s anything you can use.
4. Engage potential customers using social media
Engage with your potential customers on social media. Find out what they’re interested in. You’ll get a better idea of your audience this way.
5. Refine your target audience selection
Keep an eye on who’s engaging with your content and making purchases. Do it while you are hosting livestream shopping events. You’ll be able to refine your audience targeting and reach the right people. Your livestream shopping event will be a hit if you follow these tips!
Tip #3 for a Successful Live Shopping Campaign: Plan your content and format
Planning a live shopping campaign can seem overwhelming. But don’t worry; I’m here to help.
Now you know your goals and target audience. After that, it’s time to decide the content and format of your campaign. And don’t limit yourself to only product demos because there are so many creative options!
So let’s roll up our sleeves to create content that genuinely connects with your customers and boosts conversions.
1. Choose your products
First, pick the products you want to feature. Then, put some thought into what your customers will enjoy. Choose products with excellent features, great prices, and popularity.
2. Determine your format
Next, decide on the format of your event. For instance, how long do you want it to be? What type of content will you include? In other words, are you just showcasing products, or will you have some Q&A sessions?
3. Create a script or outline
An outline or script can keep you on track during your event. It can include
- A list of products to showcase
- Key points to cover
- Interactive elements
4. Prepare your visuals
It would help if you had high-quality visuals, like images, videos, or slideshows, to show off your products. Show off all your products’ cool features and advantages to your customers.
5. Plan for engagement
Finally, think about how you’re going to interact with your audience. Will you answer questions, respond to comments, or run contests or giveaways? It will bring people together and encourage them to tune in.
Tip #4 for a Successful Live Shopping Campaign: Set a frequency
Find out how often your audience wants to see live shopping events. If you have a big, involved crowd, make it a point to have live shopping events often. On the other hand, if your audience is smaller or less engaged, live commerce can help build a community around your brand and boost sales. Most importantly, it brings customers closer to your brand.
1. Your audience:
Ask your audience how often they want to watch shopping events live. Of course, you should often and regularly host live shopping events if you have a big, engaged audience.
Whether you have a smaller or less engaged audience. In that case, live shopping can help build a community around your brand. Not only does it drive sales, but it also fosters a sense of community and connection with your customers.
2. Your resources:
Be sure to factor in the time and resources you’ll need. For example, limiting the events to once a week is a good idea if you need more workforce and resources.
3. Testing and refining:
Analyzing past broadcasts to determine the best frequency is a wise idea. In particular, pay attention to the days and hours your broadcasts receive the most views. Lastly, reschedule broadcasts during peak viewing hours to reach a larger audience.
Read Also: Discover how to build your revenue stream with the frequency of Livestream Shopping Events.
Tip #5 for a Successful Live Shopping Campaign: Promote your events
Get the word out once you’ve planned your livestream shopping campaigns! Above all else, promoting your livestream shopping events is crucial to success. Here are some ways to do it:
1. Use social media
Share your events on social media and tell your followers to tune in. Paid ads on social media platforms can also help you reach more people.
2. Send email newsletters
Your email list is great for promoting your events and reminding subscribers. Also, you can use email marketing to offer special deals and promotions.
3. Collaborate with influencers
China already has $66 billion worth of livestream shopping, and influencers draw millions of viewers.
Think about partnering with influencers or businesses to promote your events. It’ll boost your credibility and help you reach more people.
4. Use paid advertising
Getting your event seen by a wider audience can be powerful with paid advertising. Use platforms like Google Adwords to promote your event.
5. Use your website
Promote your livestream shopping events on your website. Consider adding a banner or notification to get people to watch. Combine these strategies to drive more engagement and sales for your livestream shopping events.
Tip #6 for a Successful Live Shopping Campaign: Analyze and optimize
Analysis and optimization are keys after each live shopping campaign. In essence, they help you make your campaigns more effective. So pay attention to these details:
1. Track your sales
Compare your livestream sales with your sales goals. Changing your format or product selection might help you reach your goals. Moreover, creating an action plan to analyze each broadcast and apply the insights to future broadcasts is crucial.
2. Monitor audience engagement
Observe how your audience interacts with your event. For example, are customers asking questions, commenting, or buying? Change your event format or content if engagement is low.
3. Gather customers’ feedback
Ask your customers for feedback on your livestream shopping events. What did they like about the event? What could be improved?
Feedback can help you make better events to increase sales and engagement.
4. Take a stab at it and fine-tune it:
Feel free to try different approaches to see what works. This can include testing other event formats, product selections, and promotion strategies. Analysis and optimization of your livestream shopping events will help increase revenue.
Read also: Live Commerce: A Revolution in eCommerce Shopping
Conclusion: Tips for Livestream Shopping Campaigns
Congrats on making it this far in our guide to making live shopping events successful! By now, you should know how to plan and execute engaging and effective live shopping events. You’ll be well on your way to creating a successful live shopping campaign with these tips.
You can take customers’ shopping experience to the next level with Arvia’s Live Shopping solutions. Arvia makes it easy to host live shopping events that build customers’ loyalty. And, of course, increase sales. All thanks to its easy-to-use interface.
Go out there and start planning your next live shopping event, and remember to check Arvia out! We’d be happy to help you get started.
Image by diana.grytsku on Freepik