As the name suggests, direct marketing means that the brand reaches the customer directly through marketing methods, without any intermediaries. In this way, as it removes all the barriers to getting the customer now, it enables to achieve results in a shorter time. Different advertising tools can be used for direct marketing. We can show the most used methods such as catalogs, email marketing, flyers, mobile marketing, and face-to-face marketing. We will discuss these methods in detail later in the article.
The main reason direct marketing is one of the most preferred types of marketing is to learn the wishes and expectations of the customer directly from him. In this context, customer response can be measured instantly, and a strategy can be determined for the next steps. In addition, establishing one-to-one bonds with customers positively affects sales rates and helps build customer loyalty.
If mailing catalogs, brochures, radio, and television advertisements were used predominantly in the past, now all these methods have been adapted to digital with the development of technology. Brands can easily send emails, advertise online, and use mobile marketing and video marketing methods. As a result, reaching customers in the digital world is much easier and more cost-effective than the old methods.
Advantages of Direct Marketing
We will answer the question of the advantages of direct marketing in a few titles. But, in general, we can say that the most significant benefit is to reach your target audience directly and measure the results.
Compared to traditional marketing methods, digital direct marketing is less costly. If you have determined your target audience well and created your strategy and goals, you can do direct marketing even with meager budgets and reach your goals.
Everyone wants to feel special. In direct marketing, you can offer special offers to your customers with personalized messages. You can present these offers using email, mobile marketing, video marketing, etc., and provide personalized promotions, discounts, and products. Personalized marketing will strengthen the bond between the customer and your brand and allow you to increase the rate of loyal customers.
Remarketing to Current/Former Customers
Thanks to digital tools, it is now straightforward to reach your old customers again. With different communication channels, you can reach customers who have already shopped and purchased services from you and market to them directly. You can use various data collection systems for this.
You can use different market areas when doing direct marketing. By doing multi-channel marketing, you can reach your current or potential customers through various channels and test other markets with a trial and error method.
Easy Measurement and Analysis
Direct digital marketing offers you the opportunity to measure your marketing efforts quickly. Thanks to different tools, you can measure the marketing campaigns you have created in a short time and efficiently. Furthermore, you can update your strategy for future campaigns by analyzing your data.
Direct Marketing Examples
Different communication channels and methods are used for direct marketing. You can use these channels in parallel and rearrange your method and channel selections according to your results. Let’s briefly review the natural marketing methods you can include in your marketing strategy in general.
Email marketing is a marketing method that allows you to reach your current and potential customers with a specific mail service example. You can introduce your new products to your customers by email, get them to subscribe to your e-newsletter, and offer promotions and discounts. You can see the rates of opening, reading, and marking your emails as spam through different email marketing systems and rearrange your strategy. Email marketing is one of the most cost-effective marketing methods.
Instant Web Notifications
You can send instant notifications to your customers visiting your website through your website. These notifications, which are used extensively, especially on e-commerce sites, can significantly increase sales rates. In addition, you can instantly update these notifications by creating them from the website infrastructure and have them appear immediately on specific dates and times.
Mobile marketing is a method you can use to share information with your customers and announce your promotions. You can send short messages to their phone numbers and share their announcements, thanks to the permission given by your customers when they become a member of your site.
Face to Face Marketing
Face-to-face marketing, which is considered traditional, is one of the most frequently used direct marketing methods. Your sales representatives can meet and sell one-on-one with customers to sell products and services. It is generally used for large sales rather than daily consumption products.
Social Media Marketing
Perhaps the most widely used direct-marketing method today is social media marketing. Social media marketing is preferred because it is very cost-effective and facilitates access to large target audiences. At the same time, you can reach your audience directly, as it also allows target audience classification.
It is one of the oldest direct marketing methods many businesses have used for many years. Call centers enable you to reach your potential customers and remarket to your existing customers’ thanks to telemarketing.
Direct Marketing with Video Call
Direct marketing allows you to connect with your customers with video calling, which has become widespread in recent years, especially after the pandemic. You can meet face-to-face with potential customers visiting your website thanks to the video call button you will add to your website. Personalized messages always deliver better results. With the video call, you can understand the customer’s needs in a short time, show the product, answer all their questions and make instant sales.
Direct Marketing with Arva Video Call Systems
Arvia Video Call platform allows you to do direct marketing thanks to its easy-to-use and all-in-one feature. Thanks to the Arvia video call button you will add to your website, you can accompany your customers on their purchasing journey and use additional features such as screen sharing, chat feature, and call support when necessary. Furthermore, you can start a video call with us with one click for detailed information.