November is the month with the most shopping. But it’s not just Black Friday; there is also 11.11. Dates and days such as Cyber Monday also increase the volume of shopping. The main reason for this is the extended holiday season in many countries in December. As a result of the increase in pre-holiday shopping volume, most of the campaigns and discounts were made in November. One of these essential discount days is Cyber Monday. So what is Cyber Monday? How did it come about? What should businesses pay attention to before setting up their Cyber Monday campaigns? You can read the rest of the article for answers to all your questions.
What is Cyber Monday?
Cyber Monday takes place every year on the first Monday after Black Friday. The first regulation date is known as 2005. Cyber Monday aimed to compete with Black Friday and direct people to online shopping. It is not a coincidence that this event, which was first started by the shop.org site, coincided with a Monday. Research has shown that people shop online, especially on Mondays. Of course, these data belong to 2005, when the internet was not very common 🙂
Over the years, Black Friday discounts have been made in stores and in the digital environment. Although there are Black Friday campaigns on the internet, very high discount rates are offered in physical stores, especially in the United States. This way, Black Friday maintains its strength in competing with Cyber Monday. Even though Cyber Monday’s discount rates are lower, we can say that the competition is head-to-head. Meaning people prefer to shop online instead of going to stores.
If we look at some Cyber Monday shopping data from 2021;
- Consumers spent $10.7 billion on Cyber Monday 2021
- The average order size reached $164.
- There was a 60% increase in sales on Amazon Marketplace compared to the previous year.
What Should Businesses Consider on Cyber Monday?
Before you set up your Cyber Monday campaigns, there are a few details to consider. On this day, which happens once a year, we can say that people start shopping as soon as the minutes pass midnight. So, you need to ensure that your website is up and running 24/7 and that you also have access to customer service. So let’s briefly consider the issues you need to pay attention to.
Offer Privileges to Your Loyal Customers
Remember to offer privileges to your loyal customers who regularly shop from you. Email marketing can be one of the best ways to do this. Through surveys, you can give preliminary information about discounts to your loyal customers, find out in which product category they expect discounts, and make personalized offers. You can also create special discount codes and present them to your customers who follow your social media accounts. In this way, your customers will feel special, and their loyalty will be strengthened.
Check Your Products
It will only be good if the stocks of the products you will include in the campaign are limited. You can create a “fake campaign” perception about your brand in consumers in the long run as the products are sold out very quickly. You can share the number of limited stocks you will include in the campaign with your customers, and you can apply discounts to products with excess supplies.
Make Sure Your Customer Support Team Is Ready
A busy campaign period means many visits to your website. In this case, consumers may be unable to reach the products instantly due to the density and time constraints. As a result, they may need help finding the answers to the questions they are looking for. Therefore, you should make sure that your customer service is reachable. You can choose video calls for fast and problem-oriented customer service. Thanks to Arvia Video Shopping Widget, which you can add right on your website, your customers can make a video call with you and complete their shopping without leaving the page. You can create a demo by contacting us for detailed information.