Experience a whole new way to buy online.
With more and more people turning to the convenience of online shopping, it’s no surprise that e-commerce has become one of the leading business models. But while they might be on top now, there is always room for improvement. To stand out in this crowded market, you need something distinctive, but what? That’s where Livestream Selling comes in.
Livestream Shopping turns your eCommerce into a social destination where customers can make conversations, react with likes and emojis, entertain, and shop. Shopping goes beyond adding items to the cart and entering shipping information.
Furthermore, with live selling as part of your e-commerce strategy, you can reach out to markets beyond your geographical location, even countries abroad. If you want to keep up with the latest digital technology developments, consider adding Livestream Shopping to your e-commerce site.
Visit our site and see why Livestream Shopping is the next big thing for your business.
Live Selling: Why Should You Do It?
At first glance, it may seem challenging to get into live selling. But after considering the matter more deeply, this question has a straightforward answer. Every business needs to be up-to-date on any innovations to succeed in the modern world.
If a company fails to keep up with changing times, it will simply go out of business sooner or later. People have experienced how brands that can’t keep up with innovations fade out. That’s why you should bring live selling to your eCommerce business.
Livestream Shopping is the hottest trend for online shoppers who can watch live demonstrations as if they were in your store, making impulse purchases instantly.
Livestream Shopping for eCommerce Sites
Live Video Shopping lets customers make purchases faster and easier than ever before. The sales volume rises with social interactions among the audiences. So, live entertainment builds customer engagement that can lead to a shopping spree. Moreover, it positively affects essential metrics such as average order size, conversion rate, and cart abandonment rate.
Live selling lets you expand the market size and scale quickly.
4 Benefits of Using Livestream Events in Your Online Store
Livestream Shopping Events are so effective because they break down barriers between the virtual world and physical space by using technology to bring products into your home.
That allows the customer to see how the product will work in their day-to-day life with their family members and friends before making a purchase decision.
1. Live Selling Increases Conversions
Consumers often need help ordering something online because they have to purchase a product they have not seen in person.
In particular markets such as textiles and electronics, the consumer wants to see and touch the product firsthand. Thanks to the Livestream Shopping feature, you can provide them with a Shoppable Live Broadcast that shows them the product in detail and allows them to use it for a test drive.
That will give your customers confidence in the product, reinforcing their trust and urge to purchase it. Simultaneously, it allows you to increase the average amount in the order by upselling.
2. Create a Customer Confidence in Brand
A prominent advantage of live broadcast events is that it creates an interactive relationship between the brand and customers.
Making virtual transactions easy and entertaining makes live-streaming e-commerce a tempting option for buyers and sellers.
Because it makes virtual transactions easy and fun, Livestream Shopping is becoming an attractive option for buyers and sellers.
You can demonstrate to the consumer that you care about them, such as with video shopping, by demonstrating one-on-one service and care about them. For example, almost 90 percent of consumers report that video helps them make buying decisions, and 64 percent report that was seeing a video increases their likelihood of buying.
Thus, it is an excellent way of increasing customer retention by creating a sense of uniqueness and trust among your customers.
3. Seek a Higher Customer Satisfaction Rate
Anyone can accomplish the process by attempting to gather product information from an e-commerce site.
However, seeking out detailed information on products can be a waste of time for customers with specific questions who still need answers.
The Video Shopping Feature lets you resolve problems instantly and at once and manage questions about product features and purchases from one place.
4. Position Yourself Ahead of your Competitors
It’s easy to love Pioneers, so why not be a Pioneer in your field? This product will strengthen your brand awareness and build a positive image for your company. Also, show your customers that you are up-to-date and innovative.
With more and more people shopping online, video is a great way to reach customers who may not be able to visit your store in person.
You can also compete by showing customers what makes your brand different from your competitors.
The benefits of Livestream Shopping are many and varied. Still, the bottom line is that it can significantly increase conversions and customer satisfaction. So if you’re looking to stay ahead of the competition, then embracing live selling is something you should consider.